Samsung Galaxy Watch6

Watches are for more than just keeping time – they're an expression of our personalities. With a new collection of cheerful characters for the Galaxy Watch6 series, Samsung Electronics and myself are making it easy for Galaxy users to flaunt their style, right from their wrists! I was asked to design a range of fun and playful characters that watch users could choose from. These characters were designed with various user activities in mind, such as listening to music or engaging in sports, and I was able to experiment with creating personality traits for each character in my own style.

The characters created for this campaign include an energetic basketball that accompanies you in your exercises, a flower that tells you the weather, a sleepy frog that let’s you know your battery is low and a heart that grooves to the music you’re listening to, all of which were created in my signature joyful style.