ON RUNNING x ROGER FEDERER

Game, set, match! Swiss performance brand ON approached me and Jelly to create this colorful campaign for their tennis-inspired lifestyle shoe: The Roger Advantage. I directed and designed the campaign, using a more abstract evolution of my signature playful style. Can you spot all the tennis hints?
This project has been awarded with a Creative Circle Award for Best Animation in the Craft Category

Styleframes

R&D