McDonald’s
NUGGETS
NO GLORY
THE ASKCREATE ARTWORK FOR CHILDREN’S DAY CELEBRATING THE McNUGGET. CREATE A FULL McDONALD’S PLAYFUL WORLD AND MAKE SURE ALL ELEMENTS CAN BE EXTENDED TO PACKAGING, KEY VISUALS, MERCHANDISE AND 300M2 PLAYGROUNDS.
We’ve created a seamless isometric artwork that can be extended endlessly. All elements were also delivered as stand alone elements to be used throughout the campaign. We aimed to create a bespoke playful universe while maintaining a clear McDonald’s look and feel using their iconic elements such as McBuddies, McNuggets, burgers, fries and Happy Meals.
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