CCC

BACK TO COOL

THE ASK

CREATE A PLAYFUL MIXED MEDIA BACK TO SCHOOL CAMPAIGN, COMBINING PHOTOGRAPHY WITH 3D, CELEBRATING A NEW COLLECTION OF SHOES AND BAGS.

ASSETS INCLUDE CHARACTERS, MIXED MEDIA KEY VISUALS INCLUDING ANIMATION, A SET OF ICONS AND ILLUSTRATIONS BASED AROUND THE NEW SHOE COLLECTION.

Together with CCC I started by creating ‘back to school’ themed icons and characters. CCC shot the images and video for the campaign and I used those to 3D doodle on top of them. It was great to see the two worlds coming together! As a final step I worked on illustrating around the new shoe collection too. It was great seeing the work coming to life in all the CCC stores, to be found around East Europe.

THE SOLVE